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  <title>Perencanaan dan Strategi Komunikasi</title>
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  <namePart>Hafied Cangara</namePart>
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   <placeTerm type="text">Jakarta</placeTerm>
   <publisher>Raja Grafindo Persada</publisher>
   <dateIssued>2013</dateIssued>
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  <languageTerm type="text">Indonesia</languageTerm>
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  <extent>xvi, 396 Hal : illus ; 23 cm</extent>
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 <note>Buku “Perencanaan dan Strategi Komunikasi”  ini membantu para pekerja yang bergerak di bidang informasi untuk memahami tugas-tugas yang diembannya, kreatif, dan melihat peluang yang ada untuk meraih keuntungan dalam bisnis, efektif dalam  kampanye,  memuaskan dalam pemberian pelayanan, dan sukses dalam program-program penyadaran masyarakat. Ia juga mengajarkan cara-cara berusaha dalam bidang komunikasi massa (penerbitan, penyiaran), pendidikan, penelitian, dan pelatihan.</note>
 <note type="statement of responsibility">Cangara, Hafied</note>
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